B2B Marketing

27 Valuable Research & Blog Resources for B2B Marketers

Picture of Jannelle Chemko
By Jannelle Chemko

Have you noticed lately how quickly things change?  What's popular on Friday may no longer be popular come Monday morning. What once took you 4 hours to report manually can now be generated with the click of a button. What used to cost thousands can now be purchased for a small monthly fee. Thanks to [daily] advances in technology, things can change overnight -- which means your marketing knowledge should be constantly evolving, and potentially your overall B2B marketing strategy as well.

To help you stay ahead of the shifting digital landscape (or at least on top of it), there are a number of expert resources you can rely upon to provide you with the most current, accurate and relevant updates in the B2B sales and marketing world. And because we know searching for the best expert is like searching for a needle in a haystack, we've compiled a list of of those that we think are the most worthy of your attention in 2018.

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Research Resources

1. Internet Trends 2017

Anticipated by everyone in technology each year, Mary Meeker of Kleiner Perkins' Internet Trends 2017 report offer 350+ pages of insights: from mobile phone use to online advertising to healthcare, the report is an all-encompassing summary of the Internet and Technology trends of the past year.

2. 2017 B2B Buyer's Survey Report

By Demand Gen Report, this 2017 survey report is all about B2B buyer preferences and how risk aversion, consistent personalization and the importance of peer reviews are impacting purchase decisions.

3. The CMO Survey

The CMO Survey collects data from the top marketers in the B2B and B2C industries in order to help predict the future of marketing and improve the value of marketing in firms and society. Each issue of the survey focuses on three reports: Highlights & Insights, Topline Results and Report of Results by Firm and Industry Characteristics. The most recent version available is from Feb 2018.

4. State of Inbound Report

HubSpot's annual report on the future of Inbound Sales and Marketing uses feedback from over 6,000 respondents. The 2017 version provides an in-depth review of how the process of doing business has changed, and how "companies are rising to the challenge to meet consumers where they are—whether that’s on Facebook, YouTube, in a messaging app, or on a mobile device."

5. 2017 State of Marketing Report

Salesforce released its 4th annual State of Marketing Report in mid-2017, which focuses on the impact of AI on marketing, the importance of delivering customer journeys, and the expected growth in marketing technology usage.

6. Rethinking the B2B Buyer's Journey

Published by LinkedIn, this ebook focuses on how technology has transformed the buyer's journey, and how marketers can leverage this tech by rethinking the buying team, content marketing and sales and marketing alignment.

7. B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America

An annual report by the Content Marketing Institute and MarketingProfs, this 2018 resource focuses on how content marketers are exploring ways to work more creatively and build their audiences -- and what it means to have an 18% increase in respondents who are actively pursuing progress in their own content marketing results.

8. 2018 Social Media Trends Report

Buffer Social has put together a comprehensive report showcasing top social media trends, in a format similar to the Internet Trends Report by Mary Meeker, as we progress through 2018.

Blog Resources

9. HubSpot

HubSpot's highly organized and heavily curated blog is one of our daily go-to reads. Their diverse range of topics cover everything under the inbound sales and marketing spectrum...and then some. Some advice: run through their "Most Popular" and "Editor's Picks" recommended posts to get a taste of their content.

10. Search Engine Land

If you ever want to know anything about Search Engines, or Search Engine updates or algorithm changes, you'll find it on Search Engine Land. 

11. Pardot

Pardot's blog is centred around B2B marketing and is a great resource for any B2B business looking to learn insights and strategies to grow their online business.

12. Neil Patel

It's not really possible to be a part of the digital marketing world and not know about Neil Patel. A New York Times bestselling author, his blog has over 1.1 million monthly readers and Forbes magazine has listed him as a top 10 marketer. Put his blog on your weekly reading list and you'll learn valuable information about everything digital-marketing.

13. DigitalMarketer

DigitalMarketer's blog posts weekly, in-depth content which cover all digital marketing-related topics such as automation, tips for content marketing, website performance, paid marketing, affiliate marketing, social media marketing, and a lot more.

14. Marketing Insider Group 

Michael Brenner's Thought Leadership blog is a must-read for B2B marketers. Segmented into 4 topic buckets -- Content Marketing, Email Marketing, Marketing Strategy and Search Marketing -- you'll read honest, insightful posts which will help drive actionable strategies across your marketing department.

15. Bizible

Bizable's goal is to help you connect marketing efforts to revenue generation, and they show you how to do this in every post they publish.

16. Salesforce

With a strong focus on sales and marketing alignment, the Salesforce blog is packed full of tips, tricks and metrics which will help you accelerate your business growth.

17. Blogging Wizard

Blogging Wizard is a great resource for those marketers new to blogging. Their aim "is to share real-world, actionable tactics and strategies that you can put into action right away." Their advice is so helpful they have been featured on a number of huge industry sites such as CIO, Forbes, Huffington Post and SEJ.

18. Kissmetrics

A blog about analytics, marketing and testing, Kissmetrics offers a lot of content valuable to B2B marketers regarding split testing, analyzing and understanding analytics data, and how to engage your audiences, both new and old.

19. Moz

This is definitely a blog we read on the daily. Moz is one of the best at offering unique content and downloadable guides and is one of our go-to resources when learning about any new trends or tactics. Their posts are long, but FULL of valuable information and insights.

20. Wistia

Video marketing is in and Wistia is a great resource to reference if you're new to making video content or using video to market to your audience. 

21. Unbounce

Titled as "The Landing Page and Conversion Optimization Blog", Unbounce offers expert advice to help you in running your next marketing campaign and generating more conversions than ever.

22. MarTech

Using articles, blog post, podcasts, whitepapers and events, the Marketing Technology blog details the role of technology in marketing and scaling your business.

23. GetVero

GetVero's blog is all about email marketing and automation, and, although they don't post often (usually a post or two per month), their content is well written, very in-depth and sometimes focuses on the more technical aspects of email marketing (which not all blogs do very well).

24. Search Engine Journal

Another blog that we peruse almost daily, SEJ is the expert we rely on for all of our SEO updates, and their "Ask the SEO Expert" and "Ask the AdSense Guy" segments are relevant and valuable even to those not new to SEO and PPC.

25. Copypress

Copypress is all about content marketing and the power of storytelling -- whether through a blog, social media, downloadable offers, video content or in-person. 

26. CMO

CMO, by Adobe, is a blog designed for C-level or senior marketing professionals, and includes expert advice, guides and interviews for those looking to take their own marketing - and business - to the next level. 

27. Econsultancy 

Providing the latest in digital marketing insight and analysis, Econsultancy's blog content is written by multi-award-winning team members and covers everything from current events to the future of marketing.

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There you have it -- 27 ways to get the most of out of the vast internet content available in 2018! We hope this summary has allowed you to pinpoint which blog or resource might be the most valuable in your efforts towards B2B marketing success.