Creating the perfect website can happen in one of two ways: you can either spend hours (and a few gray hairs!) teaching yourself the ins and outs of WordPress, and attempt to design and build it yourself using a template, or you can outsource to a professional website designer to create a custom site. Let’s take a look at some of the reasons the latter option might be the best option for you.
Your Time is Too Valuable
As a business owner, your time is valuable. Is learning how to design and build a website, when there are experienced professionals available, truly the best use of your time when there are employees to manage, sales orders to ship, and books to be balanced? The right professional will work with the launch deadline you set, with no spare time wasted.
Custom Design
When working with a professional, they’ll make sure they truly understand your business, products and services, and will work with you on the perfect design in order to reach your website goals. Maybe you want to increase your online sales, or just increase your web traffic for branding and awareness purposes; whatever the goal, a custom design by a professional will help you work towards it.
Technology & the User Experience
Experienced web designers will ensure that your site not only looks great, but that it works great as well. New technologies are launched on a daily basis, and a knowledgable professional will be aware of these technologies and will suggest and implement the best ones to enhance your website.
Difficult or slow websites will push your visitors away; UX is always top of mind with design professionals, and they’ll also ensure compatability across every major internet browser and mobile device as well.
Search Engine Optimization Compliance
A website set-up is not complete without the implementation of SEO, and an experienced web designer will make sure this is structured to be setup on every page, in every meta title, and on every image. Your website will be properly optimized to maximize search engine rankings, so that as many visitors as possible can find and tour around your beautiful new website!
Search Engine Services
In addit
ion to the ongoing requirements for SEO, the work on Google’s Search Engine Console doesn’t end at site launch. In order to keep websites functional and high-performing, regular maintenance is required — and this maintenance can be easily managed by a professional, who will be aware of changing trends in technology and search engine algorithm updates.
A quick look at your Google Analytics account will tell you if your bounce rates on specific landing pages are higher than they should be, which may be an indication that your current design is flawed or pushing visitors away. And a website that is pushing visitors away, rather than drawing them in, is a big issue — a more important issue than many business owners actually realize.
A WordPress website might be the best option for you to have a professionally designed website that is easy to edit and maintain. For more information on the benefits of building your web presence with WordPress, check out our free guide:
