That said, there were some interesting social media updates and changes to search which may affect your SEO strategy. Keep reading to learn more in this month’s digital marketing round-up!
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Instagram Now Supports Portrait and Landscape Photo & Video in Galleries
Instagram users are no longer limited to publishing galleries full of square photos and videos. The company has announced photos and videos in portrait or landscape format can now be used within galleries.
The New Search Console: a Sneak Peek at Two Experimental Features
Search Console was initially launched with just four reports more than a decade ago. Today, the product includes more than two dozen reports and tools covering AMP, structured data, and live testing tools, all designed to help improve your site’s performance on Google Search. Now they have decided to embark on an extensive redesign to better serve you, their users.
Bing Ads Now Shows Potential Conversion Impact with Budget Suggestions
Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts.
In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab in the Bing Ads web UI.
Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For
Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?
While there’s no hard proof it exists, the organic quality score is a concept that’s been pondered by many SEOs over the years. In Moz’s Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score.
LinkedIn Users Can Now Upload Videos to Their Page
Everyone with a LinkedIn account can now upload videos to their page, a feature that was previously available to only a select test group of users.
Whether it’s uploading a speech you’ve given, a video resume, or a demonstration of a product – there is now a myriad of new opportunities to showcase yourself and your work on LinkedIn.
Google Adds Badges To Images Results For Recipes, Videos, Products & GIFs
Google just announced that they are now adding badges to the image search results on Google app for Android and mobile web. These badges describe an image if it is a recipe, video, product of animated GIF. This way before you click on it, you know what more goodies to expect.
SEO Trends 2017 – A MidSummer Review
Focusing only on Google, in the last 18 months (substantially since when John Giannandrea substituted Amit Singhal as Head of the Search Team), we saw big and radical changes in Google search, which we can resume under two main concepts:
- Machine Learning;
- User Experience.
Moreover, we can consider these two concepts has the most modern answers Google gives to the same old question it asks itself since 1998: how to offer to users the best results to their queries?
Breaking News: When AMP Goes Through the Roof
The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit percentages of traffic for many websites.
Beneath that topline number is an interesting trend: For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format. And on a huge news day, AMP can be a large slice of a publisher’s overall web traffic.
In those defining moments, a fast and full-featured AMP experience can help a publisher put its best foot forward.
Google Keyword Planner Showing “Okay Google” Keyword Ideas
John Lincoln shared a screen shot on Twitter of keyword ideas shared by Google’s keyword planner tool. This suggestion he shared showed how Google was suggesting that John bid on the term [okay google].
It looks like the ideas are mostly around house sale related keywords, including mortgages, real estate, mortgage calculators. But do not forget that people say [okay google mortgage calculator]. The thing is, okay Google is a trigger word to launch search. I guess maybe some people are saying “okay Google, okay google search phrase here.” So maybe they are repeating the okay Google trigger word in their query or maybe Google is confusing it in their keyword planner data?
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