When starting off your 2016 content marketing strategy, buyer personas need to be used. This will make sure that your content efforts are being seen by the people you want to see them – increasing your positive website traffic, conversion rates, and product or services revenue.

So when you’re writing your blog posts, whitepapers, ebooks, webinars or social media updates in the new year, make sure you’re writing them to your target audience, and you’ll see much more relevant results in your site traffic. In the meantime…we hope Santa brings you everything you wish for this Christmas season.  Happy Holidays from everyone at Umami Marketing!

For more information about buyer personas, and for a detailed guide on how you can create your own, download our free eBook.