In our final digital marketing round-up of 2017, YouTube faces addresses its platform abuse issues, Google makes changes to its meta descriptions and rich snippets results, and you can catch-up on the biggest YouTube brands and most-read articles on Think with Google in the last year.
Start the new year off ahead of the game by reading up on the latest updates in this month's edition of the Digital Marketing postcard.
Over the years, the different ways you can choose to highlight your website's content in search has grown dramatically. In the past, we've called these rich snippets, rich cards, or enriched results. Going forward - to simplify the terminology - Google's documentation will use the name "rich results" for all of them. Additionally, they're introducing a new rich results testing tool to make diagnosing your pages' structured data easier.
Snippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.
Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters.
Alphabet has announced that Eric Schmidt, the top executive at the company since 2001, is moving out of his role as the Executive Chairman of the Board and will instead remain on the board as a technical advisor.
After a few years of promises, Google is finally providing longer-term data in Google Search Console -- well, the beta version of Search Console. The new beta version of Google Search Console has now added over 12 months of historical data to the performance reports.
The end of the year is always a moment for reflection. Looking back at all the video marketing case studies we published in 2017 provides an interesting glimpse into how brands are evolving their video strategies—and how they’re innovating and pushing the envelope.
Here are six ways to consider upping the game for your brand’s video marketing campaigns next year.
Divimove, a Berlin-based online video company owned by the RTL Group, has once again compiled findings on the most active — and successful — brands who are creating original content on YouTube. Ninety percent of the world’s top 500 brands (per Brand Finance‘s annual report) have at least one YouTube channel of their own, Divimove found.
What were marketers reading to stay on top of their business game in 2017? Because the people at Google like numbers, they decided to take a data-driven approach to answering that question. So here are the results: the 10 most-read articles on Think with Google this past year.
Thanks for checking out December's Digital Marketing Round-up! We wish all of our readers a very Happy New Year and all of the best in 2018!
We'll see you next month!