Monthly Digital Marketing Round-Up

Feb 2018: Digital Marketing Round-Up

Picture of Jannelle Chemko
By Jannelle Chemko

Google headlines dominate this month's digital marketing round-up, with details around the new Search Console, big updates to YouTube Red and YouTube Live Streaming, and a cool new announcement made at Mobile World Congress this week

Learn all about these important updates, and more, in February's digital marketing round-up.

---

Google officially announces the new Google Search Console is available for everyone

Google has officially announced the full roll out of the new beta version of the Google Search Console on the Webmaster blog. The old interface will remain up for the foreseeable future, and you can continue to use both versions of the Google Search Console. Google has said there is a lot more to come in the new Google Search Console. The company wants users to submit feedback about the new Search Console to express “which feature would you love to see in the next iteration of Search Console.”

Ad-free YouTube Red coming to 100 more countries

YouTube is looking to expand its subscription service, YouTube Red, to as many as 100 more countries. That’s a significant increase from the 5 countries where it’s currently available.

YouTube Red is perhaps most notable for letting subscribers browse YouTube without encountering any ads. It also offers a selection of premium content that users can only access with a subscription.

New features in Bing Ads to get excited about

New year, new you…new updates! With 2018 finally here, Bing is rolling out some awesome new features that you’ll need in your marketing strategy. They're going to release the most wanted Bing pilots that are coming out based on YOUR requests, the scoop on what Bing is working on for the future, and the coolest new tools that are going to be at your fingertips.

AdWords Keyword Planner update appears to be rolling out in the new interface

Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface.

The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the start screen. Whereas the old version had multiple options and links, the new start screen condenses things down to just two options: “Find new keywords” and “Get metrics and forecasts for your keywords”.

YouTube is introducing more ways to watch live videos and interact with your community in real time:

  • Live Chat replay
  • English auto-captions to Live Streams
  • Location Tags
  • Super Chats using IFTTT (If This, Then That)

YouTube goes local with location tagging for uploads and Live Streams

YouTube now allows creators to tag their video uploads and live streams with locations, which in turn makes it possible for viewers to find videos and streams by location. The new feature was announced together with a number of other YouTube Live updates earlier this month.

YouTube’s mobile app now automatically suggests to add location tags whenever a user uploads a video or starts a live stream. These tags are based on the phone’s physical location, and can include cities, districts or even local businesses and landmarks. Anyone who doesn’t want to add a location to their videos can still do so as well.

Google's snippets update: how long should your meta description be?

Google has recently made changes to the display length of snippets on the search engine results page. These snippets are the short blurbs that display what a website is about when you search for a keyword or phrase.Previously maxing out at around 155 characters, the majority of snippets are now showing up to double that amount -- between 250 and 320 characters -- allowing websites to show even more descriptive text to help their visitors understand how their page is relevant in search results.

Facebook Bans All Ads for Cryptocurrency

Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products.

The reason for this policy change, Facebook says, is to honor one of its core advertising principles that ads should be safe. Ads for cryptocurrency are frequently tied to misleading and deceptive practices, the company believes.

Google releases an SEO tool that measures 10 SEO metrics

Google’s Webmaster Central announced an SEO Audit category to their Chrome Lighthouse developers extension.

Should you get excited?

The plugin is deceptively basic. However, it’s worth a look because if some of the factors the plugin measures correlate to actual ranking factors, then it may be worthwhile to add this to your SEO toolbox.

Google Search Console can show clicks to HTTP after site migration to HTTPS

So you moved your site from HTTP to HTTPS, you feel good about it, but for some reason, Google Search Console's Search Analytics report for the old HTTP property is still showing some click data to the old HTTP property. Why? Well, John Mueller said it is normal to show some clicks because some queries can still trigger the HTTP version even if the canonical version is set to HTTPS.

This month at Mobile World Congress in Barcelona, Google introduced the mobile Speed Scorecard: an easy-to-use tool that allows you to compare your mobile speed with other companies’.

The Speed Scorecard shows the speeds of thousands of sites from 12 countries across the globe. It's powered by Chrome User Experience Report, the largest database of real-user latency data for how Chrome users experience popular destinations on the web.

Rand Fishkin leaves Moz, announces a new start-up

Rand Fishkin, the co-founder of Moz, announced his new company after officially leaving his day-to-day operations at Moz yesterday. He is starting a company named SparkToro, a technology platform in the influencer and audience intelligence marketing space.

Fishkin started the well-known SEO platform over a decade ago with his mother, Gillian. In fact, he dropped out of college to make the company now known as Moz about 17 years ago. Last July we learned he was leaving Moz after stepping down as CEO back in 2014.

---

Thanks for checking out February's Digital Marketing Round-up.

We'll see you next month!