Google Analytics

Gut Feelings...or Just Heartburn? Why You Need Analytics

JannelleChemko
ByJannelleChemko
onFebruary 15, 2016

Have you experienced a sudden slowdown in website conversions? Perhaps leads through website form submissions all of a sudden grind to a halt? Access to your website analytics can help you understand these issues, and more: perhaps a website link is broken, or your site performance is slower than normal, causing more and more people to leave your site shortly after reaching it. Or maybe a recent re-design of a landing page just isn’t working, and it would make more sense to revert back to the older, higher-converting option?

Instead of relying on gut instinct or guesswork as to what could be causing traffic slowdown on your website, a simple review of your analytics account can usually point out the problem right away.

Digital Marketing Cartoon: Why You Need Analytics

Website analytics aren’t only helpful for understanding historical website traffic stats either – they can also help you understand and predict future trends as well. All it takes is regular review of your analytics data, in comparison to prior periods, for you to see and understand your traffic trends and any areas where irregular traffic can be highlighted.

Learn more about the actionable steps you can take with Google Analytics with our free, downloadable, step by step guide. 

Learn Insights and Make Meaningful Changes

The Complete Guide to Google Analytics

Download Now

About the Author

JannelleChemko

JannelleChemko

Numbers Ninja & Digital Dynamo
Jannelle Chemko has been working in Operations and Accounting since 2007. After earning a Bachelor’s Degree in English, she is now in the midst of her CGA designation.

As strange as it sounds, Jannelle is a numbers and a letters guru: in addition to extensive full-cycle accounting experience in the technology and retail industries, Jannelle is also passionate about writing. In between crunching numbers and building excel reports, she researches, creates content, and keeps up to date with digital trends.

When she’s not working to meet school and month-end deadlines, you can find Jannelle outside walking her dog, and enjoying the beautiful Vancouver air.
Follow Me On: Facebook

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