Monthly Digital Marketing Round-Up

Nov 2018: Digital Marketing Round-Up

Picture of Jannelle Chemko
By Jannelle Chemko

Did you get to do any Black Friday or Cyber Monday shopping? If so, you contributed to a record-breaking year -- 33% of which was done on a mobile device. Find out all the details, and more, in this month's Digital Marketing Round-Up.


Black Friday hits $6.2B in US Online Sales; Smartphones Accounted for $2.1B

After a record-breaking Thanksgiving with $3.7 billion in digital sales across desktop and mobile devices, Black Friday pulled in a bumper year for e-commerce. Adobe — which tracks trillions of transactions across a range of retail sites — says that $6.22 billion was spent in the day, up just over 23 percent on a year ago.

Amazon says it had its Biggest Shopping Day Ever on Cyber Monday

Amazon says it had its biggest shopping day ever on Cyber Monday, basing the record on the number of items sold. It also said customers ordered over 180 million items over the five days starting with Thanksgiving through Cyber Monday.

Google+ Is Shutting Down: How Will It Impact SEOs?

As you probably heard by now, Google+ is shutting down. The reason is over lack of us and a data exposure through their API, which sounds similar to the Facebook issue. The big question in our community is how will it impact SEO and SEOs?

Why the New Google My Business App Makes for a Pivotal Marketing Moment

Google announced its new Google My Business app last month. Here's a look at the app -- and why it represents a pivotal moment in marketing.

YouTube is Removing Video Credits in Early 2019

YouTube has disabled the creation of video credits, and existing credits will be removed from all videos on January 31, 2019. Video credits allowed YouTube creators to tag others who took part in making the video.

Instagram Lets Users Share Stories With a Select Audience

Instagram is launching a new feature that will allow users to share stories with close friends only.

This is an ideal solution for individuals who want to maintain a balance of personal and professional content on Instagram.

YouTube Expands ‘Stories’ Feature To All Creators With At Least 10,000 Subscribers

YouTube is making its version of Stories — a format initially developed by Snapchat and notably pilfered by Instagram — available to more creators.

Now, any creator with at least 10,000 subscribers will be able to post Stories — a feature that the video giant launched late last year as Reels. Stories serve as a means for creators to interact with viewers between flagship video posts.

YouTube Making Future Exclusive Content Free with Ads from 2020

YouTube will make all its upcoming original programming free and ad-supported from 2020.

That'll mean you won't need a YouTube Premium subscription to watch the Google-owned video-sharing site's original shows and movies, but you'll have to sit through ads, as originally reported Tuesday by Reuters.

YouTube Will Completely Phase Out Annotations As Of January 15

YouTube is abolishing a feature that many creators have harnessed as a promotional tool over the years — despite the fact that viewers have often found the product to be a veritable nuisance.

Annotations — or the colored boxes that overlay videos and contain links and text — will be completely phased off of YouTube by Jan. 15, the video giant noted in its Help forums.

Over a Third of the U.S. Adult Population Turns to YouTube for Tutorials, Survey Says

Roughly half of all adult YouTube users say the site is very important for helping them figure out how to do things they’ve never done before, Pew Research Center reported Wednesday.

The site’s “how to” videos are especially important for younger generations: the survey, conducted between May and June of this year, found 53% of users ages 18 to 29 felt YouTube was very important for learning how to do things, compared to 41% of users ages 65 and up.

YouTube’s Recommendation Algorithm Suggests Increasingly Longer Videos, Study Finds

A new study from Pew Research Center took an in-depth look at YouTube’s polarizing recommendation algorithm and found that the more they watch, the more users are nudged toward progressively longer and increasingly popular videos.

Only 5% of videos recommended to researchers had less than 50,000 views at the time they were recommended, while 64% of recommendations had more than 1 million views. The most commonly recommended videos were music videos, videos of TV competition shows like American Idol, kids’ content, and life hack videos.

Thanks for checking out November's Digital Marketing Round-up.

We'll see you next month!