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The Hocus Pocus of Digital Advertising

JannelleChemko
ByJannelleChemko
onOctober 16, 2016

 

 Double double, toil and trouble; fire burn and cauldron bubble.

Do you need this “hocus pocus” to make sense of online advertising? As predicted by this year’s State of Inbound report by HubSpot, today’s customers are impatient and are looking for more authentic online experiences.People seem to dislike advertisements that are intrusive to their online browsing experience, and they’re also feeling overwhelmed with the volume of ads that are being displayed; so much so, that ad-blocker software has been downloaded over 500 million times by users.

Umami_Cartoon_-_AdBlocker_Halloween.png

If you need to refresh your digital advertising strategy to accommodate HubSpot’s State of Inbound predictions, your website traffic doesn’t have to suffer in the meantime. There are other, free ways that you can generate more traffic to your site, as detailed in our most recent post. Taking advantage of these untapped digital marketing resources can help you to branch out your traffic generation efforts, leaving you more time to focus on a refreshed digital advertising strategy. Learn more by reading HubSpot’s State of Inbound:

We hope everyone has a very safe and happy Halloween!

About the Author

JannelleChemko

JannelleChemko

Numbers Ninja & Digital Dynamo
Jannelle Chemko has been working in Operations and Accounting since 2007. After earning a Bachelor’s Degree in English, she is now in the midst of her CGA designation.

As strange as it sounds, Jannelle is a numbers and a letters guru: in addition to extensive full-cycle accounting experience in the technology and retail industries, Jannelle is also passionate about writing. In between crunching numbers and building excel reports, she researches, creates content, and keeps up to date with digital trends.

When she’s not working to meet school and month-end deadlines, you can find Jannelle outside walking her dog, and enjoying the beautiful Vancouver air.
Follow Me On: Facebook

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